ALBERTA MOTOR ASSOCIATION
EXPERIENTIAL MARKETING
Escape Makers | MOBILE ESCAPE | Case Study
ENGAGE CUSTOMERS WITH YOUR BRAND THROUGH ESCAPE ROOM DESIGN
PART 1 : The Problem
AMA invests in multiple trade shows, festivals and events where they have some sort of brand presence. The standard trade show booth - where attendees walk by and snag some swag as their eyes glaze over looking to the next vendor down the line - just wasn’t cutting it for the Alberta Motor Association, which has nearly 1 million members. They wanted something memorable; something that would elicit emotion from participants. So, AMA approached us to help conceptualize an idea for their experiential marketing strategy.
PART 2 : The Solution
We assessed AMA’s needs, including the ability to easily transport an experience from event to event. This would mean durability and battery-powered would be two huge factors for success. It also needed to incorporate AMA’s brand messages, be solvable in a few minutes, and work well for small groups of people. By carefully and creatively approaching AMA’s problem, we were able to create an exciting and effective solution.
PART 3: The Results
Meet the AMA Getaway Car. Standing nearly 2 feet tall and 4 feet long, the car fits nicely on a trade show table creating curiosity and intrigue with flashing hazard lights on the “broken down” car. Much like an escape room, participants are challenged to race against the clock to complete a series of puzzles; players only have 10 minutes and the objective is not to escape, but rather get the broken down car back on the road. Equipped with all the same tech and puzzles of an escape room, participants need to figure out how to unlock the spare tire, retrieve the keys that have been locked inside, find the booster cables in the rooftop carrier to boost the battery under the hood, and start the engine.
Members enjoy a memorable brand experience with AMA!
“Working with Mobile Escape has been an absolute pleasure.”
TRUSTED BY
Contact Escape Makers
With a Mobile Escape experience like this being easily deployable to various events and activations, there’s no telling what we could create for you. Contact us today to get the conversation started: